Email Automation
In 2017, as Director of Marketing for the TATSoul brand, I led migration away from MailChimp to consolidate to an enterprise-class email marketing automation system - IBM Marketing Cloud (SilverPop). We focused on creating customer paths for both new customer and nurture sequences. Below are examples of some of those emails. New customer activation, determined not just by signup, but by first purchase, grew by more than 20% and customer retention by a massive 28% YoY. We wanted the aesthetic of the emails to feel high-end, and professional but still relatable.
The final email in the gallery is an example of a monthly newsletter that was designed for a segment of customers that had purchased needles from TATSoul but not tubes.
Prior to building out customer paths, we conducted reporting around sign-up, order frequency, and defaulting behavior to optimize efforts and trigger emails to be sent at ideal times.
Example of an email sequence
