Body Restore

CREATIVE STRATEGY - PAID SOCIAL

Body Restore came to ACTIV after cycling through several agencies without finding a formula for DTC growth, despite an established presence on Amazon. The data revealed an opportunity others had missed: men made up a significant share of buyers, but purchasing was heavily concentrated around gifting occasions. We built creative around the underlying motivations driving those purchases, developing new audiences and strategic angles that gave customers reasons to buy year-round. The result was a turnaround that surpassed the brand’s efficiency, CPA, ROAS, and revenue goals.