Hey there! I’m Erica.

For nearly two decades, I’ve worked at the intersection of strategy, creativity, and consumer insight, helping build brands that connect with the people they serve. My experience spans brand development, product and packaging strategy, creative leadership, and marketing, with much of my career spent in niche consumer industries where understanding the audience and knowing how to speak to them are essential.

I spent a significant portion of my career at Nexus Brands Group, where I helped build the company’s creative and marketing organizations while growing brands through a period of rapid expansion that ultimately led to acquisitions by Bunker Hill Capital and Audax Group. Since then, I’ve worked across consulting, agency, and in-house leadership roles, partnering with consumer brands at different stages of growth and broadening my experience across brand, product, packaging, ecommerce, and performance marketing. While the work has evolved, my approach has remained consistent: understand people first, identify what will resonate, and use those insights to build stronger products, brands, and experiences.

I live in the woods in a small South Jersey town, about 20 minutes outside of Philadelphia. I’m a dedicated Philly sports fan (go BIRDS!) and, outside of work, you can usually find me reading, camping, painting, or shooting pool.