TATSoul Buyer’s Guide Volume 4
TATSoul Buyer’s Guide Volume 3
In early 2016 data had shown that TATSoul, being a West-Coast-based company was lacking customers in the North East. Tattoo artists were responsive to direct mail and this was my concept of a campaign to communicate faster shipping times. It was heavily segmented and coupons differed by group, including artists from the region who had stopped ordering and artists who created accounts and never ordered.
We had equated the low customer states with anticipated shipping times. CA to NJ just wasn't going to cut it when you needed supplies. Although we had not opened an East Coast warehouse, we had secured a partnership with a third party to fulfill orders in that part of the country.
Newsletter Box Insert May 2015
Project Team
Project Team
-
Erica Kopelow
-
Darryl Royo, Jason Holguin & Erica Kopelow
-
Jessica Chitrabhiboolya & Elisabeth Low